The days of overpriced dailies are over

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The old way of finding quality contact lenses at a fair price wasn’t doing it for us. So we made a way that does. Welcome to Hero.

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Trusted By Opticians

So here’s how it works

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Subscribe to Hero and every month you’ll get all the contacts you need delivered to your door for just £22.

Money Back Guarantee

We’re confident you’re going to love our lenses. But if they don’t work out for any reason in the first 14-days, we’ll refund you – no questions asked.

A subscription that suits you

You can skip, pause or cancel your subscription at any time.

Make That Switch

A high performing lens

Each lens is individually inspected in state-of-the-art-facilities and subject to a three-step quality assurance process, with no human touch at any stage of production.

Hydrogel Technology
Thanks to their ultra-soft, non-ionic high water content hydrogel technology, our lenses are super comfortable, with a fantastic clarity of vision.
Superfine Edge Design
Cut with a superfine edge for frictionless contact lens wear that’s imperceptible.
HD Vision
Our beautifully crafted lenses offer greatly enhanced vision acuity.
Built-in UVA and UVB protection provides protection from the sun for healthy eyes.
Class II UV Protection
Our contacts have best in category water content and unparalleled moisture retention for comfortable all day wear.
More H2o
A Dk/T of 25 delivers optimum oxygen directly to the endothelium, ensuring no ocular changes and healthy eyes for life.
More oxygen
Hydrogel Technology
Thanks to their ultra-soft, non-ionic high water content hydrogel technology, our lenses are super comfortable, with a fantastic clarity of vision.
Superfine Edge Design
Cut with a superfine edge for frictionless contact lens wear that’s imperceptible.
HD Vision
Our beautifully crafted lenses offer greatly enhanced vision acuity.
Built-in UVA and UVB protection provides protection from the sun for healthy eyes.
Class II UV Protection
Our contacts have best in category water content and unparalleled moisture retention for comfortable all day wear.
More H2o
A Dk/T of 25 delivers optimum oxygen directly to the endothelium, ensuring no ocular changes and healthy eyes for life.
More oxygen
#1
Hydrogel Technology

Etafilcon A, is an ionic hydrogel lens material, chosen for incredible comfort and clarity of vision.

58%
H2o

High water content and moisture retention for exceptional all day comfort and eye revitalisation.

95%
Class II UV protection

95% UVB and 70% UVA protection built-in to offer ultimate eye protection to keep your eyes safe from the sun.

25Dk/T
More Oxygen

25 Dk/T is the measure of oxygen transmissibility. Perfect for all day wear and maintaining healthy eyes for life.

How we stack up against the other guys

Good news. There’s a smarter way to buy your dailies. By selling directly to you, we’re able to offer better quality contacts at much lower prices.

  The Other Guys Hero | The days of overpriced dailies are over
Monthly Cost PriceUp to £36/mo Price£22
Postage Postage£2.99 PostageIncluded
Hero £22/month

Backed by leading opticians

Our Optometry Advisory Board is comprised of leading opticians already established in the field. We work closely with them on our product development and latest research findings.

Katie Clark, PhD/MPhil

Glasgow Caledonian University

“Curabitur lobortis id lorem id bibendum. Ut id consectetur magna. Quisque volutpat augue enim, pulvinar lobortis nibh lacinia at”

James Wallis, PhD/MPhill

Ulster University

“Curabitur lobortis id lorem id bibendum. Ut id consectetur magna. Quisque volutpat augue enim, pulvinar lobortis nibh lacinia at”

Katie Clark, PhD/MPhil

Glasgow Caledonian University

“Curabitur lobortis id lorem id bibendum. Ut id consectetur magna. Quisque volutpat augue enim, pulvinar lobortis nibh lacinia at”

What our customers say

Curabitur lobortis id lorem id bibendum. Ut id consectetur. magna. Quisque volutpat augue enim, pulvinar lobortis nibh lacinia at. Vestibulum nec erat ut mi

Jamie - 3 days ago

Curabitur lobortis id lorem id bibendum. Ut id consectetur. magna. Quisque volutpat augue enim, pulvinar lobortis nibh lacinia at. Vestibulum nec erat ut mi

Jamie - 3 days ago

Curabitur lobortis id lorem id bibendum. Ut id consectetur. magna. Quisque volutpat augue enim, pulvinar lobortis nibh lacinia at. Vestibulum nec erat ut mi

Jamie - 3 days ago

Switch to Hero for £22/mo

Free Delivery + cancel at any time
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Meet the Founders

“I founded Hero because I believe buying contact lenses should be simple and transparent and a better price shouldn’t come at the cost of great quality. What’s more, I believe the brands we welcome into our lives should be deeply human and authentic, bringing us joy when we interact with them and I want Hero to usher that in within the contact lens space”.

Alesha, Co-Founder

“There had to be a better way. Suffering from an eye condition called GPC, I've had no choice but to use the highest quality contact lenses. Hero is essentially a mission to make a more affordable premium contact lens for myself and others”.

Brad, Co-Founder

FAQs

  • About our Lenses

    Why is Hero better than my current contact lenses?

    Hero Contacts is a premium daily contact lens subscription service and our lenses are made from the same high grade materials used by leading brands such as Johnson & Johnson. Hero sells directly to customers which is why we’re able to offer better quality contacts at much lower prices.

    Can I buy lenses that aren't from my optician?

    Yes. By law everyone has an automatic and unconditional right to their own prescription. Whether you ask for it or not, your optician should provide you with a copy. The General Optical Council note that a growing number of contact lens wearers increasingly purchase their lenses online to buy higher grade lenses at a more affordable price.

    Are Hero Contacts certified?

    Yes. Hero Contacts are CE certified which means they meet European health and safety standards.

    How do you make your lenses?

    Our lenses are manufactured by Pegavision, one of the world's leading contact lens manufacturers. We spent half a year searching for our manufacturing partner which saw us challenge Pegavision’s research and development team to create the most comfortable contact lens for a price that was fair. The end result is everything we hoped to achieve.

    How do I know that Hero Contacts are suitable for me?

    Please check the lens power, base curve and diameter measurements (often abbreviated to PWR, B.C. and DIA. on your box). Also ensure you don’t require toric or multifocal lenses as Hero Contacts are spherical lenses that don’t correct the effects of astigmatism or presbyopia. If you’re still unsure, we’re happy to talk with your optican to provide peace of mind that Hero Contacts are suitable. Message us at hello@herocontacts.com.

    What material is used in your lenses?

    Hero Contacts are made from Etafilicon A, a non-ionic hydrogel technology used for incredible comfort and clarity of vision. Etafilcon A is one of the world’s most popular contact lens materials and is also used by Johnson & Johnson’s Acuvue Moist.

    Is there UV protection?

    Yes. Hero Contacts provide Class II 95% UVB and 70% UVA protection to keep your eyes safe from the sun.

    What is the base curve and diameter measurements?

    Our base curve is 8.5mm and our diameter is 14.2mm. Please check that your lens prescription is close to these measurements. The lens specification is suitable for most contact lenses and a small tolerance of 1mm-3mm shouldn’t affect lens comfort.

    Do you sell toric or multifocal lenses?

    Not yet but watch this space. Please register your email address to be updated when the toric or multifocal version of our lens is released.

    Why do you only offer a daily lens?

    We’ve made a decision to only sell daily lenses. As contact lens wearers ourselves, we really dislike the hassle of wearing bi-weekly or monthly lenses. There’s lots of research to suggest that wearing daily disposable contact lenses are healthier for your eyes.

  • Your Contact Lens Plan

    How does my subscription work?

    Each subscription is set to deliver 30 pairs of daily contact lenses each month. If this doesn't quite match how frequently you wear your lenses, you can edit your delivery schedule via your account settings.

    Can I cancel my subscription?

    Yes. You can pause, skip a month or cancel at any time. Also know that you can change your subscription schedule at anytime.

    How does your guarantee work?

    We are the only contact lens brand to offer a 14 day money back trial. We’re confident you’re going to love our lenses, but if they don’t work out for any reason in the first 14-days, we’ll refund you – no questions asked. Just drop us an email hello@herocontacts.com.

    What is your return policy?

    Unless faulty, we cannot accept returns due to the nature of contact lenses being a classified medical device. If you receive damaged or faulty lenses please email us hello@herocontacts.com and we will work to sort the situation immediately.

    Do I need a contact lens prescription?

    Yes. It’s important that you only switch to Hero Contacts when you have a valid prescription from your optometrist. Whilst we don’t require you to send us your prescription, it’s import you order lens that are similar to what you’ve been prescribed.

    Can I order using my glasses prescription?

    No. You must use your prescription from a contact lens assessment. The prescription may be different to your normal eyewear examination as the contact lens sits on your eye as opposed to over it.

    What if my prescription changes?

    Please use hello@herocontacts.com to inform our team who will update your prescription.

    Is the packaging recyclable?

    The card contact lens boxes and plastic lens sachets (remove foil covering) are widely recyclable. Please always check the recycling policy in your local area.

  • Wearing Hero Contacts

    How long should I wear my lenses for?

    Your optician will be able to provide further guidance on this that take into consideration your eyes and how you react to contact lens wear. In general, it's recommended that you wear your contact lenses for a maximum of 10-12 hours per day. If you feel discomfort you should remove your lenses and consult your an optician.

    How long will it take to adjust to Hero Contacts?

    Most contact lens wearers have a positive experience with new lenses the first moment they put them in their eyes. However, it can take upto a week or so for your eyes to adjust.

    Can I swim in my lenses?

    No. Swimming increases risk of infection as pool water carriers bacteria.

    Can I sleep in my lenses?

    No. Hero Contacts are daily disposables so please remove before bedtime.

    Can I clean my lenses and store them

    No. Hero Contacts are daily lenses that are not designed for repeat wear.

  • Delivery and Payment

    What is the delivery cost?

    Delivery is always free.

    Where do you deliver?

    We only deliver to UK addresses at the moment.

    How long will it take for my order to arrive?

    You should receive your order within 2-3 working days upon order confirmation. You will then receive your lenses at your tailored subscription, automatically.

    How does payment work?

    Payments are collected through Stripe, our selected payment provider. Stripe is a secure payment processor that accepts major debit and credit cards, including MasterCard and Visa. Hero Contacts uses ReCharge to automate the subscription billing process each month.

    How does the referral scheme work?

    New customers will receive a unique referral code. When a friend signs-up with your code you’ll receive a reward. You can keep referring as many friend, but please note that you can only claim one reward each month. Terms and Conditions apply.

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